When you’re thinking about starting an online business versus a brick and mortar business, you’ll find that the cost of starting an online business doesn’t even come close to the funds you’ll need for an offline business. . We have previously discussed the benefits of starting an online business on this website and low cost was one of those benefits.
Well, to add to our comments about the cost effectiveness of starting an online business there are many free tools you can use to start and maintain your business. When you think of free sometimes you think of “cheesy” quality, however, the exact opposite is true with many tools that are available for free.
No doubt there are some cheap tools that don’t help your business but there are also some really valuable tools that you can use for your business that are free. Some of these tools are so impressive that it’s hard to believe they’re free. Some of these impressive tools are offered by Google and it only costs you to set up a free account with Google. Here’s an overview of just a few of the best tools Google has to offer for running your online business.
Google Analytics is a free tool that allows you to monitor your website statistics in an easy-to-use dashboard. This tool tracks the traffic to your website, where it comes from, how your visitors got to your site, the page where your visitors entered your site, the keywords they used to search for you. used to, has the ability to walk this way when they visit. Your site, and more.
Undoubtedly, this tool provides you with some very valuable information to improve and grow your business. It helps you know the patterns of your website visitors so that you know how to fix any leaks in your website where visitors are leaving. It also provides you with the knowledge you need to grow and improve your online business.
If you use pay-per-click advertising to drive targeted traffic to your website, Google Analytics provides a comprehensive analysis of all of your pay-per-click advertising campaigns so you can evaluate campaign optimization. And be able to adapt and get the most out of your advertising. Dollar
If you have a Google Account, you can choose to receive the latest information related to your industry and area of expertise. You simply select the information you want to receive and Google will automatically alert you to the latest information that is relevant to your online business or other topics of interest. No need to spend more time searching for the latest news in your business area.
Google Keyword Tool External
This is a free keyword tool that you can use to get valuable information about the types of keywords and keyword phrases that people are using to find your product or service. This tool will also provide suggestions for other keywords that you may not have thought of that people use to search for your product or service.
The Google Keyword Tool allows you to see the number of people searching with specific keywords each month, as well as the level of competition for bidding on those keywords for AdWords campaigns. The tool also has a handy feature that allows you to import keywords into a spreadsheet program like Excel for further analysis.
Google Friend Connect
On this website, we’ve discussed the importance of incorporating a social networking strategy into your business and marketing plan. Google Friend Connect can help you build social networks for your online business by offering an arsenal of free widgets to help you poll, feature buttons on your site. that allow your prospects to quickly share your information, get ratings, and ask questions and answers. , and much more. The tool can be used alongside your website or blog to help you build an entire social networking community for your business.
These are just a few of the free tools that Google offers to run your online business. They are easy to use but quite sophisticated when it comes to the number of capabilities in each program. And I should also mention that all the free tools offered by Google are only accessible by signing up with an account. You don’t need multiple accounts for each application.